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Dove Men+Care Returns to the ‘Big Game’

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By: TOM BRANNA

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Dove Men+Care will return to the “Big Game”—aka Super Bowl XLIX— as an advertiser on Sunday, Feb. 1. The brand’s television commercial will introduce a new campaign, according to the Unilever brand. Dove Men+Care debuted during the NFL Super Bowl in 2010 with a commercial that featured a man’s real and unsung moments from birth to fatherhood. “When Dove Men+Care first entered men’s grooming routines five years ago, our advertising challenged the traditional and often stereotypical marketin...

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